Which of the following is a consequence of ethnocentric orientation?

An ethnocentric orientation leads individuals or organizations to view the world primarily through the lens of their own culture, often considering it superior to others. This mindset frequently results in the simplification or misinterpretation of other cultures, leading to the formation of stereotypes. Stereotypes are oversimplified and generalized beliefs about a group of people, which can limit understanding and foster biases. When businesses adopt an ethnocentric approach, they may overlook unique cultural nuances and fail to appreciate the diversity that exists globally. This lack of appreciation can negatively impact international relations and market strategies, as the complexities of different cultures are not adequately acknowledged or respected.

In contrast, an increased understanding of cultural differences, enhanced international partnerships, and improved communication between cultures typically arise from a more polycentric or geocentric approach, which values and respects cultural diversity rather than imposing one’s own norms onto others.