What is the primary goal of international business?

The primary goal of international business is to increase profits through cross-border trade and investment. This is achieved by expanding market reach, accessing new customer bases, and leveraging comparative advantages that different countries offer. Companies engage in international business to find new opportunities to sell their goods and services, often in markets that may have higher demand or lower competition than their domestic markets. By investing in foreign markets, businesses can not only enhance their revenue streams but also achieve economies of scale, reduce costs, and diversify their operations, which ultimately leads to increased profitability.

While enhancing cultural exchange, providing aid to developing nations, and creating job opportunities are certainly valuable outcomes of international business activities, these aspects are more like secondary benefits or social responsibilities rather than the core objective. The driving force remains the pursuit of profit and growth in a global economy.