In terms of social orientation, what is primarily significant in collectivist societies?

In collectivist societies, the primary focus is on the group rather than the individual. As such, building strong relationships is significant because these societies prioritize the well-being and harmony of the community or family over individual aspirations. When individuals are part of a collectivist culture, they often view their identity in relation to the groups they belong to, such as their family, community, or cultural group. This fosters a sense of belonging and interdependence among members.

In such cultures, cooperation, loyalty, and building trust within relationships are crucial for both personal and professional success. Strong relationships contribute to social stability and mutual support, which are foundational elements in collectivist societies. This emphasis on relationships helps to create a cohesive environment where mutual goals and collective efforts are valued, enhancing the group's overall functioning.