How has the number of internet users globally affected globalization?

The number of internet users globally has played a significant role in facilitating easier access to a global audience, which enhances globalization. With a growing number of people online, businesses can reach consumers across borders more efficiently than ever before. The internet enables companies to market their products and services to a worldwide customer base, breaking down geographical barriers that previously restricted access to international markets.

This increased connectivity fosters greater communication and collaboration among businesses and consumers from different countries, promoting a more integrated global economy. Furthermore, the rise of e-commerce and digital marketing has transformed how companies operate, allowing even small businesses to enter new markets without the need for a physical presence.

In contrast, the other options misunderstand the relationship between internet use and globalization. The internet has typically reduced transaction costs rather than increased them, and it has broadened market access rather than limited it. Lastly, the importance of technological advancements is heightened in this context, as the evolution of the internet drives further innovation and opportunities for international business, rather than diminishing their significance.