How does a global strategy typically approach market offerings?

A global strategy typically aims to create a unified approach across multiple international markets, which involves providing the same products and services in every market. This method leverages efficiencies by maintaining a consistent brand image and product standardization, which can optimize production and marketing costs.

By offering the same products globally, companies can achieve economies of scale and simplify their operations. This is particularly effective for products that have universal appeal and do not require significant modification to meet local preferences. This approach can enhance a company's ability to compete on price and ensures a uniform customer experience worldwide.

When evaluating the other options, introducing unique products for each market, customizing marketing initiatives, and segmenting markets based on cultural differences all imply a more localized or tailored approach, which contrasts with the core principle of a global strategy focused on uniformity.